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The Process

A 5-phase framework, forming creative communications strategy and design deliverables with 8 weeks.

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It is designed to help museums and cultural organizations appeal to major donors, drive new visitors and transform into community-driven cultural hubs in just 60 days. 

PHASE 1 /
Strategy & Alignment

In-depth strategy sessions to create cohesive programs, attract funding and increase attendees, allowing your organization to build trust with visitors, donors, board members and community partners.

PHASE 2 /
Audience & Engagement Insights

Review of the current audience data to identify which communities are underserved or misrepresented, tailor your organization’s messaging towards the audience expectations and help making smarter, strategic decisions.

PHASE 3 /
Signature Storytelling Asset

Create powerful communication tools. Helping with content strategy and visual design, so that your organization can tell its story clearly across every platform.

PHASE 4 /
High Impact Shift Prototype

Facilitate a “Fourth Space” ideation session to identify a meaningful, high-impact shift that can be implemented right away. Prototype a plan for your organization to engage new and more diverse audience.

PHASE 5 /
Rollout & Support

Customize a rollout plan to turn strategy into action, outline how to implement new messaging, so your organization aligns with its mission, have consistent audience and long-term impact.

  • Deep-dive strategy sessions to uncover the communication challenges, so that the whole team gets on the same page and moves forward with clarity.

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  • Guided messaging workshop to align voice, mission, and value, making it easier to communicate with donors, and attract the right audience.

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  • Delivery of a custom messaging outline, so that everyone in your organization from leadership to staff to volunteers, have a shared understanding and speak confidently about the organization’s value to donors and visitors.

  • Taking a closer look at existing data, engagement points, perceptions, and behaviors, to help understand who your organization truly is reaching and who you’re missing, creating more inclusive, targeted experiences that grow attendance, and strengthen long-term relevance.

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  • Develop audience personas focused on emerging or underserved groups, tailoring messaging that speaks directly to their interests, increasing their trust and attendance.

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  • Clear insight summary, so that your organization’s team gains a focused roadmap and makes informed decisions.

  • Board/donor pitch deck, to show the heart of your organization’s mission and urgency of its needs.

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  • Visitors experience journey map, to improve how people interact from the moment they discover your organization to the time they leave the building, and their return.

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  • Brand story guide to cut through the noise, attract support and become known for the impact your organization makes.

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  • Content strategy and visual design to ensure the messaging your organization communicates from exhibit signage to donor material to social media and website pages is clear, cohesive and compelling.

  • Explore your organization’s potential as a “Fourth Space”, that blends physical, digital, and emotional experiences to future-proof your organization. 

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  • Identify a meaningful high-impact change that your organization can implement right away, without needing a massive budget or a full-scale overhaul.

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  • A prototype plan to experiment, adapt and respond to community needs fast, while demonstrating progress to funders and the public.

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  • A visual sketch, mockup or content sample for your organization to support implementation and guide quick internal buy-in and rollout.

  • A custom rollout plan your organization can use, adopt and embed into daily practice to coordinate departments and avoid overwhelm.

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  • Staff training session so that everyone in your organization, from front-line staff to leadership understands how to use new messaging, tools, strategies confidently and is equipped to speak with a shared voice.

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  • Post-program support to give the team space to troubleshoot, refine and celebrate as your organization activates the next chapter.

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