Dubai Frame Interactive Exhibits

Overview

The Dubai Frame is a 150-meter-high, 93-meter-wide landmark designed as a giant picture frame, offering unparalleled views of old and new Dubai.

Role

As a member of MTE Studios’ in-house creative team, I helped conceptualize, design, and implement an interactive, engaging visitor experience for the entire building. Crafted a storyline that provides visitors with a window into the city’s past, present, and future, making the Dubai Frame a cultural and tourism landmark.

Immersive Experience Highlights

↳ Past Gallery: Video projections, interactive screens and customized holographic characters.

↳ Present Gallery: A 50-meter step-sensitive glass floor, and large LED prisms display 3D animations.

↳ Future Gallery: Optical light effects transport visitors into the future.

↳ Interactive Wall: Visitors engage with motion detection technology.

↳ Kinetic Sculptures: Suspended falcon-wing sculpture in the foyer with synchronized flowing feather movement.

Impact

↳ Over 2 million annual visitors

↳ $40 million in ticket sales

↳ Elevated Dubai Frame as a must-visit destination, blending education, culture, and entertainment

Key Takeaways

↳ Innovative integration of interactive technology and immersive storytelling